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Lime-green grocery basket with bananas, bread, and scattered ARKETYPE stickers on black — visual branding and identity.
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Branding&Identity

We build visual systems with personality — logo, type, and color that feel impossible to overlook.

Logo

A mark that holds at stamp size and on a wall. Built for real use.

Type

Letterforms with rules clear enough to break on purpose.

Color

Flat solids you own. One accent that reads before the headline does.

The system, not the file

We ship logo, type, color, and rules together, then put them into templates and live pieces so the brand holds outside the deck.

Related work

What ships

  • A logo system that holds at stamp size and at six metres
  • Type and color that signal the brand before a word is read
  • Guidelines, templates, and live proof

Strategy locked, or we start with Plot. Taste notes help. A mood board is not a brief. · Usually six to twelve weeks, depending on how much of the system already exists.